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Lebanese Wine Heritage to Canada

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Lebanese Wine Heritage to Canada

December 11, 2020 @ 11:00 am - 1:00 pm

The Canada Arab Business Council (CABC) in collaboration with the Embassy of Lebanon and the Ministry of Agriculture in Lebanon presents




The Canada Arab Business Council proudly supports the Embassy of Lebanon to Canada and the Ministry of Agriculture in Lebanon on this exclusive webinar titled Lebanese Wine Heritage to Canada.

On September 2020, the remains of a 2,600-year old winery press were discovered during an archeological dig at Tell el-Burak, a Lebanese city that lies close to the Mediterranean sea in what would have been an ancient Phoenician homeland as reported by National Geographic. In his conversation with National Geographic, University of Toronto archeologist Stephen Batiuk stated that Phoenicians are credited with the spreading of wine and olive oil throughout the Mediterranean.

Lebanon is renowned by its exquisite special wine produced in favorable sun and soil conditions, expertise and mostly an ancient heritage that blends all together to create a masterpiece of taste and distinction.

Join us as we hear from prominent names in the Lebanese and Canadian wine industry as they speak about the Lebanese wine expertise as well as share experiences and knowledge in both the Canadian and the Lebanese market.


LEBANESE Wine Heritage to CANADA


Welcome Note: H.E Fadi Ziadeh & GD Louis Lahoud

Brief on wine industry and introduction of topics of discussion and speakers


Panel 1: Canadian Market and Market Entry Requirements    

Speaker: Josée Dumas, Director Supply Management at SAQ


Panel 2: Market Entry and Specificities of the Ontario Market

Speaker: Alanna Bailey, Director Merchandising Operations at LCBO


Panel 3: Story of Lebanese wine in Quebec – One Nation One Wine

Speaker: Mr. Jean-François Côté, General Manager at TOCADE


Panel 4: Discover New Market Trends and successful marketing techniques

Speaker: Mr. Sami Rabbat, Professional Networker in Wine Business


Panel 5: Find your agent          

Speaker: Mr. Jim Lisser, Executive Director Drinks Ontario


Panel 6: Lebanese Wine Branding – Case Study

Speaker: Mr. Yanick Coutie, Managing Director SOPEXA Canada


Panel 7: Bring the Lebanese Wine to the Canadian Table

Speakers: Charles Khabbouth, Founder & CEO of Ink Entertainment   

                Abbis Mahmoud, President of Dreammind


Panel 8: Canada Arab Business Council Platform; a reliable Partner

Speaker: Mr. Scott Jolliffe, Chair CABC


Panel 9: Live Wine Tasting

Speakers: Tony Aspler & Christina Brown Moderated by Scott Jolliffe


Q&A and Conclusion



December 11, 2020
11:00 am - 1:00 pm
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