The Canada Arab Business Council proudly supports the Embassy of Lebanon to Canada and the Ministry of Agriculture in Lebanon on this exclusive webinar titled Lebanese Wine Heritage to Canada.
On September 2020, the remains of a 2,600-year old winery press were discovered during an archeological dig at Tell el-Burak, a Lebanese city that lies close to the Mediterranean sea in what would have been an ancient Phoenician homeland as reported by National Geographic. In his conversation with National Geographic, University of Toronto archeologist Stephen Batiuk stated that Phoenicians are credited with the spreading of wine and olive oil throughout the Mediterranean.
Lebanon is renowned by its exquisite special wine produced in favorable sun and soil conditions, expertise and mostly an ancient heritage that blends all together to create a masterpiece of taste and distinction.
Join us as we hear from prominent names in the Lebanese and Canadian wine industry as they speak about the Lebanese wine expertise as well as share experiences and knowledge in both the Canadian and the Lebanese market.
LEBANESE Wine Heritage to CANADA
Welcome Note: H.E Fadi Ziadeh & GD Louis Lahoud
Brief on wine industry and introduction of topics of discussion and speakers
Panel 1: Canadian Market and Market Entry Requirements
Speaker: Josée Dumas, Director Supply Management at SAQ
Panel 2: Market Entry and Specificities of the Ontario Market
Speaker: Alanna Bailey, Director Merchandising Operations at LCBO
Panel 3: Story of Lebanese wine in Quebec – One Nation One Wine
Speaker: Mr. Jean-François Côté, General Manager at TOCADE
Panel 4: Discover New Market Trends and successful marketing techniques
Speaker: Mr. Sami Rabbat, Professional Networker in Wine Business
Panel 5: Find your agent
Speaker: Mr. Jim Lisser, Executive Director Drinks Ontario
Panel 6: Lebanese Wine Branding – Case Study
Speaker: Mr. Yanick Coutie, Managing Director SOPEXA Canada
Panel 7: Bring the Lebanese Wine to the Canadian Table
Speakers: Charles Khabbouth, Founder & CEO of Ink Entertainment
Abbis Mahmoud, President of Dreammind
Panel 8: Canada Arab Business Council Platform; a reliable Partner
Speaker: Mr. Scott Jolliffe, Chair CABC
Panel 9: Live Wine Tasting
Speakers: Tony Aspler & Christina Brown Moderated by Scott Jolliffe
Q&A and Conclusion